Chatbot Marketing: Boost Engagement & Sales with AI Chatbots

what is chatbot marketing

Support assistant chatbots are also known as virtual assistants, which are more advanced chatbots on online stores. There are a lot of detailed factors to consider when designing your chatbot. As with anything else on your site, you have the opportunity to collect detailed analytics about how users are interacting with your bot. This lets you identify where things are going wrong and correct them. If you’re using a button/menu-based chatbot, you should keep an eye on how you implement strong call-to-action buttons.

what is chatbot marketing

Take advantage of our free 30-day trial to see how Sprout can support your social customer care with a balanced mix of chatbots and human connection. You can use information like this to improve your chatbot marketing strategy moving forward and ensure there is a balance between the human element and automated responses. The most important step towards creating chatbots for marketing is to zero in on what you expect from them. Be specific whether your goal is customer acquisition, generating brand awareness, getting product insights, easing customer service woes or anything else.

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There are plenty of reasons to start using chatbot marketing for your business. Chatbots offer a convenient way for customers to get in touch with your business 24/7. Customers can ask questions, make appointments, and even purchase products or services without ever picking up the phone or visiting your website. It helps customer service teams communicate with their website visitors via chatbots or live chats. With chatbots, you can interpret your customers’ needs and provide support around the clock, including during evenings and weekends (i.e. outside of business hours).

The tool can help you plan and execute marketing campaigns from start to finish without the busywork. You can add specific instructions about the type of questions to include, like multiple-choice, rating-based, etc. The tool can study publicly available information and find granular insights about the market — demographics to target, buyer preferences, competitor landscape, and other useful details. When ChatGPT first came into the spotlight, people asked it to write songs and solve complex mathematical questions. Whether you want to teach people about finance, sports, music, spirituality, business, or something else entirely, you can build an educational business on Kajabi.

Proven Ways to Use Chatbots for Conversational Marketing

Maybe you’ve interacted with a business that disappointed you in the past. It could have been a restaurant, an HVAC company, a retail store, or an online service. The user can choose any of these statements by tapping on them in the Messenger interface. And of course you could source questions from outside of your immediate team, too.

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